Best tradeshow marketing tips and case studies. Call 800-654-6946.

Best tradeshow marketing tips and case studies. Call 800-654-6946.

November 2020

November 4, 2020

Tradeshow Tips From Twitter

Every now and then I cruise through Twitter looking for a handful of marketing tips for tradeshow exhibitors. Let’s see if there’s anything there now!

First up, TSNN gives us some planning tips to engage virtual attendees.

Six Planning Tips to Engage Your Virtual Audience https://t.co/h4nK0aJKRD @DedeMulligan #tradeshows #tradeshow #eventprofs pic.twitter.com/Ye3Nu7Xtsi
— TSNN_com_US (@TSNN_com_US) November 2, 2020

Next, Lotus823 links to a SmartBrief post that offers thoughts on pre- and post-show planning.

Whether it's an in-person or #virtual #tradeshow, strategic planning keeps your brand top-of-mind before, during, and after shows. @SmartBrief shares tips on how to maximize trade show #marketing #ROI: https://t.co/VqRzDhrX0R
— lotus823 (@lotus823) October 29, 2020

Then, SourceGroup links to an article with 7 Tips to Hosting a Successful Virtual Networking Event.

#TradeShows are still happening! Most of them have just gone #Virtual. Here are some tips to take your next Virtual #TradeShow to the next level.https://t.co/8TyJZAK5J0
— materials@sourceg.net (@Source_GroupLLC) October 28, 2020

Ljubica Maletković tweeted out a link to an article that helps you make the most of your tradeshow marketing budget.

MAKE THE MOST OF YOUR TRADESHOW BUDGET WITH THESE MARKETING TIPS https://t.co/BVhfnBNNrW via @MicroFridge
— Ljubica Maletković (@LMaletkovic) November 2, 2020

Finally, Exhibit Options linked to a TSNN article on how to embrace the new normal for 2021.

How to Embrace the New Event Normal in 2021 https://t.co/h7zRN0ef1H #exhibiting #tradeshows #meetings #tradeshowtips #teamexhibitoptions #smartexhibiting #exhibitoptions #tradeshowlife #exhibitlife
— Exhibit Options (@exhibitoptions) October 29, 2020

Twitter can be a lot of things, but when it comes to finding useful information for your industry, it’s pretty good most of the time!

Follow me on Twitter.

November 2, 2020

TradeshowGuy Monday Morning Coffee, November 2, 2020: Podcast Sixpack

It was an idea that I cribbed from David Newman of Do It Marketing: grab six great podcasts (or vlogs) from the recent past, and re-post them. But I took it a step further by picking some good snippets from each of them and doing a new vlog/podcast. Take a look:

tim-patterson · TradeshowGuy Monday Morning Coffee, November 2, 2020: Podcast Sixpack

Here are links to the full shows – all worth watching:

April 27: Ken Newman – Magnet Productions/ and Robert Middleton – Action Plan Marketing
May 18: Jay Gilbert – Label Logic
June 1: Jonathan Tavss – Kaleidoko
June 22: Brad Kleiner – Grounded by Cedar Root
July 6: Marlys Arnold – ImageSpecialist
Sept 21: Kevin Carty – Classic Exhibits

This week’s ONE GOOD THING: the return of Pac-12 football.

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What they're saying about Tradeshow Success...

"It's a great book, Tim. I've been doing trade shows for years and yet I never knew much about how to go buy or select an exhibit until I read your book. I highly recommend this to small to medium sized businesses looking to take their trade show marketing to the next level." - Anders Boulanger, CEO and Founder of the Infotainers

"Your book is really wonderful. Amanda in our Marketing Department saw it and said, “Oh, that’s really smart! It could be like a textbook for marketing students and professionals.” She’s right. It’s a really smart move for your brand. The content is great. I’m still trying to figure out if QR codes really do kill kittens : )" - Matt Cox, Vice President of Marketing, Bob's Red Mill

"When Tim asked me to read Tradeshow Success, I thought, “Oh crap! Does the world really need another prescriptive manual about tradeshow marketing?” Boy was I wrong. You are in for a treat. Tim takes the dark arts of tradeshow marketing and makes them accessible to anyone – whether you’re a novice to a tradeshow warrior. You’ll meet characters like Katie from Gotcha! Cookies ‘n’ Treats and Wally from Pharaoh, with engaging and entertaining stories about their tradeshow challenges. Social Media? Tim immerses you in the “whys and hows” of using LinkedIn, Twitter, Emails, etc. to drive attendees to your booth and boost your ROI. And that’s just one chapter! Design ideas, staff training tips, lead management, and more. It’s all there for you to enjoy, implement, and share." - Mel White, Classic Exhibits