by Tim Patterson | Nov 16, 2020 | Uncategorized
When it comes to exhibiting internationally, you probably couldn’t find many people more experienced than Stephanie Selesnick of International Trade Information. In this week’s TradeshowGuy Monday Morning Coffee, Stephanie and I talked about what it takes...
by Tim Patterson | Nov 12, 2020 | Branding, Budgeting, Event Marketing, Graphics, lead generation, Social Media, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
When it comes to being a tradeshow marketing manager, a lot of different skills come into play. Let’s take a...
by Tim Patterson | Nov 10, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
This past week I’ve reached out to a couple of dozen former clients and prospects that have all exhibited for years at Natural Products Expo West in Anaheim. The show is usually in early March. You may recall that it was canceled on March 2nd this year, just a couple...
by Tim Patterson | Nov 9, 2020 | Uncategorized
CEO and co-founder of Anura, Rich Kahn, joins me on this week’s TradeshowGuy Monday Morning Coffee to talk about ad fraud. It’s one of the conversations where you keep learning stuff you didn’t previously know – which made it really worthwhile....
by Tim Patterson | Nov 5, 2020 | Blog, Branding, Video, YouTube
This week’s short video looks at a handful of ways that small companies can help themselves when compared to larger...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.