Let’s have a little fun, and rock out a little at the same time. Let’s find inspiration from some of the old classics and see how they play into your tradeshow marketing plan. The Who: Who Are You: Yes, you need to know who you are as a company and an entity so that...
Entrepreneur and Author Peter Shankman has a new book out – his first ‘non-business’ book – and I got a chance to talk to him about it on this week’s TradeshowGuy Monday Morning Coffee. The book is called “Faster Than Normal,”...
Do you fret and worry about tradeshow logistics to the point of even wondering what they are and what you might be missing? Let’s go over some basics, as much to refresh my memory as yours. Tradeshow logistics generally refers to the actions it takes to get things and...
It’s a common question: should you stay with your current exhibit house or move on to a new one? Naturally, there’s no one-size-fits-all answer. So, let’s go over some of the situations where the question might arise. How long have you been with your exhibit house?...
Richard Erschik of TradeshowLeadstoSales.com joins me for a fun and very useful conversation about how to generate (and follow up with) great leads at your next tradeshow. What are the five questions you need to ask before you’ve identified a good lead? Watch or...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.