by Tim Patterson | Dec 4, 2015 | Uncategorized
Your tradeshow booth is, hopefully, a thing of beauty. You spent days, weeks, and maybe months working with a designer, then a graphic designer, then a marketing team, then a fabricator to create the perfect big booth. Then you set it up at a tradeshow where you paid...
![25 Ways to Cut Costs at Your Next Trade Show [Webinar Replay]](https://www.tradeshowguyblog.com/wp-content/uploads/2015/12/25WaysWebinar.png)
by Tim Patterson | Dec 3, 2015 | Budgeting, Tradeshow marketing, Video, Webinar
What’s the single most important thing you can do prior to your next show to save money? You might be surprised. Tradeshow exhibiting can be expensive. So as an exhibitor, you’re always looking for ways to cut costs! Just in time for 2016 planning, Mel...
by Tim Patterson | Dec 2, 2015 | Event Marketing, lead generation, Lists, Marketing, Newsletter
Doesn’t every Tom, Joe and Susie have a newsletter these days? After all, they can be very useful in getting your message in front of eyeballs on a consistent basis. The fact is, my inbox is filled daily with dozens of newsletters of all sorts: news, marketing,...
by Tim Patterson | Dec 1, 2015 | Booth Design, Custom exhibit, Custom tradeshow booth
Lots of things are green today, but what does it really take to make a green exhibit? First, let’s agree on what ‘green’ means. Most agree that it means moving away from standard business-as-usual fabrication methods by replacing traditional materials and/or ensuring...
by Tim Patterson | Nov 30, 2015 | Tradeshow marketing
Upon the release of my new book Tradeshow Success, as you may know (or not!), I offered free downloads of the digital version of the book (click here to get yours). An interesting thing then happened. As exhibitors got their hands on it, one question has come up a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.