by Tim Patterson | Aug 30, 2010 | Case Study, Facebook, Social Media, Tradeshow marketing, Twitter
5 WAYS TO MAKE YOUR B2B TRADE SHOW SOCIAL By Kipp Bodnar A quick look at items such as: Pongr/QR codes Facebook SMS Live Stream Customer Interview Live Tweeting How To Use Social Media More Effectively In Trade Show Marketing by Mark Armbrust …including video...
by Tim Patterson | Aug 27, 2010 | Fun, Tradeshow marketing
Are you flirting with tradeshow disaster? You may recall a little rockin’ song from the late 70’s by the Florida band Molly Hatchet called ‘Flirtin’ With Disaster’ – and when it came on the radio the other day it got me to thinking...
by Tim Patterson | Aug 25, 2010 | Marketing, Promotional Products, Tradeshow marketing
Guest post by Heidi Thorne Since I’m known on Twitter for having information on green marketing, my friend “Tradeshow Guy” Tim Patterson asked the question, “Are there items in the promotional giveaway world that are truly ‘green?’ And if not, that’s a story in...
by Tim Patterson | Aug 23, 2010 | Event Marketing, Tradeshow marketing
Guest post by Mel White, VP of Marketing and Business Development at Classic Exhibits – see part 1 here 7. Poor Follow Up on Leads Why would you bring your own rope to your hanging? And, yet, the vast majority of exhibitors spend considerable cash preparing and...
by Tim Patterson | Aug 19, 2010 | Booth Design, Event Marketing, Tradeshow marketing
Guest post by Mel White, VP of Marketing and Business Development at Classic Exhibits Mistakes happen whether you’re a newbie or a seasoned trade show veteran, but you can avoid the 13 Most Common Trade Show Mistakes by following this advice. So, let’s take a few...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.