by Tim Patterson | Nov 18, 2019 | Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
What are your blind spots? Well, sometimes it’s hard to identify blind spots because, well, frankly, you’re blind to them! Often you need help to learn your blind spots. Let’s take a look at blind spots on this week’s TradeshowGuy Monday...
by Tim Patterson | Nov 14, 2019 | Event Marketing, Guest Post, Marketing, Promotional Products
This is a guest post by Ben Llewellyn of Ultimate Banners. There’s no shortage of benefits that come with attending an exhibition, which is why it is something that a lot of event promoters and businesses do. However, that’s not to say that a successful exhibition is...
by Tim Patterson | Nov 12, 2019 | Booth Design, Branding, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
It’s a common refrain: tradeshows don’t work for me. They’re too expensive. I don’t get enough leads. And unfortunately, it’s true for too many exhibitors. It’s easy to look at the exhibitor list of a show year after year and point to companies that give it a...
by Tim Patterson | Nov 11, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Business coach and business owner Dominic Rubino joins me today to discuss, among other things, an easy formula for difficult conversations. Check it out – it’s a good one: Find Dominic here: BizStratPlan.com. And this week’s ONE GOOD THING: The new...
by Tim Patterson | Nov 7, 2019 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Presentation, Tradeshow marketing
A good piece of fiction is surprisingly like a good tradeshow marketing effort. You don’t believe me? Let’s take a look. What happens when you read a good piece of fiction? 1. Create a unique world. Fiction allows an author to create a world that exists only in one...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.