by Tim Patterson | Oct 24, 2019 | Branding, lead generation, Marketing, Mobile Marketing, Pre-show marketing, Tradeshow marketing
You’ve heard the phrase “think outside the box.” But in the tradeshow world, sometimes it makes more sense to think inside the box. In many cases, it does make sense to think outside the box. Which means, generally, to do things you don’t normally do. Turn it upside...
by Tim Patterson | Oct 22, 2019 | Branding, Client Relations, Custom exhibit, Event Marketing, Marketing, Tradeshow Exhibit
They say you only get one chance to make a first impression. That’s true. But you can make a first impression in any number of ways. Let’s go over seven ways that might work for you. Show your visitors an impressive tradeshow exhibit. Certainly, having a 3D visual...
by Tim Patterson | Oct 21, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Y’ever have one of those days or weeks where it seems like nothing is happening? Yeah, that can happen. Uh.. This week’s edition of TradeshowGuy Monday Morning Coffee takes a look at the concept of “nothing happening” and a few ways to break...
by Tim Patterson | Oct 17, 2019 | Blog, Branding, Fun, Marketing, Social Media
It’s official, I’m telling the world about the new website TradeshowGuy.net. The goal is for it to be an active “hub” of all things in my world: exhibits, blog, videos, social media, freebie reports to download, newsletter and much more. Go...
by Tim Patterson | Oct 15, 2019 | Booth Design, Branding, Logistics, Tradeshow visitors
One of the newsletters I read regularly is Electric Impulse, a monthly newsletter from Electric Impulse Communications. I interviewed Leslie Unger, President of Electric Impulse Communications, in March of 2018. In this week’s newsletter, a comment of hers jumped out...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.