by Tim Patterson | Oct 14, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What’s it like to compete with bigger companies in the tradeshow marketing world? It might not be exactly what you think. In this week’s podcast-slash-vlog, I take a look at what has worked and what hasn’t for this small company over the past few...
by Tim Patterson | Oct 10, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow visitors
Wait a minute, how do you mean “mean”? As in average? As in angry? Nope, as in “very skillful or effective” in a more informal sense: “she’s a mean bowler!” But when it comes to having a clean and mean booth at a tradeshow, how might that work? Let’s explore. Skillful...
by Tim Patterson | Oct 8, 2019 | Fun, Marketing, Video, YouTube
Okay, we can look at a lot of different things to help us along the way to a successful tradeshow appearance. I’ve posted on this blog about 6 classic rock songs to help you become a better tradeshow marketer, or the music inspired blog posts post here. Let’s try...
by Tim Patterson | Oct 7, 2019 | Marketing, Podcast, Social Media, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
The digital world has enveloped tradeshows as much as it has any other part of the marketing world. And who better to discuss that than author and marketing expert Francis Friedman, who gets into his recent book, The Modern Digital Tradeshow. Check out the show here:...
by Tim Patterson | Oct 3, 2019 | Uncategorized
This is a guest article by Ryan Farquharson – Co-founder & CEO of Expocart. Planning an exhibition involves analyzing many factors at play which is challenging for exhibitors. Choosing the best furniture for your exhibition becomes stressful when you have to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.