by Tim Patterson | Feb 19, 2019 | Booth Design, Branding, Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training
When it comes to tradeshow exhibiting, is it wrong thing to think, “Well, there’s always next time!”? Maybe your most recent tradeshow didn’t go as well as it could have. You didn’t meet all the people you had hoped to and didn’t bring home as many leads as you were...
by Tim Patterson | Feb 18, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What motivates you? Recognition? Money? Promotions? Sometimes a motivation is pretty straight forward. In this week’s TradeshowGuy Monday Morning Coffee, I test drive a Tesla and talk about motivation. This week’s One Good Thing:...
by Tim Patterson | Feb 14, 2019 | Branding, Client Relations, Contests, Marketing, Newsletter
You may think the difference between a competitor and a collaborator is easy. Pretty cut and dried. But is it? In tradeshows you can meet all sorts of other companies. As an exhibitor, you can probably identify the direct competitors pretty easily. They’re selling...
by Tim Patterson | Feb 12, 2019 | Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow visitors
Some people digest statistics like they’re eating chocolate cake. Others would rather eat a bug. But you have to admit, knowing the numbers can help you in your preparation and execution of your tradeshow marketing program. So let’s look at a few statistics and see...
by Tim Patterson | Feb 11, 2019 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
When tradeshow, conference and event organizers hire speakers, they should make sure they get speakers that aren’t stuck in the same old speaking rut. That’s according to this week’s guest, Lindsay Anvik of SeeEndless.com. We also got to talking...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.