by Tim Patterson | May 1, 2018 | Booth Design, Tradeshow Exhibit
There are many reasons to explore bare-bones or low budget tradeshow design. Budget is probably a big motivator to many exhibitors to have a simple design, but it’s not the only reason. Having an extremely simplified exhibit can attract attention you might not...
by Tim Patterson | Mar 29, 2018 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Fun, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Welcome to the (perhaps) annual TradeshowGuy Expo West 2018 Exhibit Awards, where I totally (almost) at random, pick out a handful of the 3600+ exhibits at the Natural Products Expo West show and give them a little notoriety here on the TradeshowGuy Blog! A couple of...
by Tim Patterson | Mar 21, 2018 | Booth Design, Branding, Custom tradeshow booth, Tradeshow Exhibit
It used to be that the tradeshow exhibit classic was the curved pop-up back wall. It was quick and easy to setup, looked good and did what you wanted it to: gave you a respectable presence at a tradeshow booth in a 10×10 space. That’s old. Now the new tradeshow...
by Tim Patterson | Mar 15, 2018 | Booth Design, Case Study, Custom exhibit, Custom tradeshow booth
Fifteen years ago, my very first client, Kettle Foods, made an appearance at Natural Products Expo West with a custom 20×20 exhibit. Since then, I’ve been back every year, many times with new clients, and updated exhibits with current clients. Kettle Foods,...
by Tim Patterson | Mar 11, 2018 | Booth Design, Custom exhibit, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Babies – lots of babies – along with young kids, the occasional dog, lots of mascots/costumes, and a few weirdly dressed people. Typical Expo West! Saturday night – Day Three of Expo West – was spent hanging out with Oregon Business folks at their annual soiree at...
by Tim Patterson | Jan 2, 2018 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s a big commitment, investing in a custom tradeshow exhibit. Maybe not as much as getting married or buying a new house, but it’s more than deciding who should accompany you to the prom. It’s a big deal – buying a new custom exhibit. If you haven’t been through the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.