by Tim Patterson | Nov 8, 2017 | Booth Design, Branding, Tradeshow Exhibit
Recently I was speaking with tradeshow expert Marlys Arnold of Image Specialist, and she made a comment that struck me: Are you stuck in a checklist? 3D exhibit design is part art, part craft, and part skill. I don’t claim to be a design expert, but I’ve seen...
by Tim Patterson | Sep 8, 2017 | Booth Design, Branding, Graphics
Tradeshow graphics should be easy. But they’re not always as easy as you think. So let’s take a look at 7 simple steps that will totally rock your tradeshow graphics. Bigger is better. Yeah, even with a 10’ inline booth, the bigger the better. Face it, you’re...
by Tim Patterson | Aug 30, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Yes, I have a Pinterest account. No, I don’t spend a lot of time there. Something about not having enough bandwidth and so on. However, when I do get over there, I find a lot of things to like. Such as these boards on tradeshow marketing which are standouts!...
by Tim Patterson | Jul 25, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Fun, Graphics, Infographic, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Infographics do a great job of quickly communicating information in a fun and effective way, especially if you’re like me (and 65% of the rest of the population) and are a visual learner. So let’s sift through some of the great tradeshow infographics floating around...
by Tim Patterson | May 30, 2017 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth
Many companies I work with are in the process of increasing the size of their booth, is that the right move for you? Perhaps downsizing is a better choice. So what comes into play when you consider the decision? Often the choice is strategic. You may know that some of...
by Tim Patterson | Apr 26, 2017 | Booth Design, Custom exhibit, Custom tradeshow booth, Video
Can a single exhibit called Gravitee really be a game-changer when it comes to exhibit design aimed at flexibility and being user-friendly? Let’s take a look: “If you’re tight on time or budget, try Gravitee!” So exclaims Rey at Classic...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.