First things first: I’m not an expert on virtual reality at tradeshows, known as VR! But there’s a lot of information out there which I’ve absorbed along with some observations on using technology in a tradeshow, so I thought it would be fun to explore the topic from...
With a multitude of moving parts in tradeshow exhibits, where does furniture play a part in your booth? Do you purchase chairs and tables and ship them with your booth? Or do you simply rent furniture each time you exhibit? There’s no single right...
How to determine if your tradeshow exhibit investment is worth it. Tradeshow exhibits can be expensive. So how do you know if it’s a good investment? Here are seven ways that will help you determine if the money invested in the design and fabrication of a new...
You never know exactly how new clients will find you. It could be from an introduction at a tradeshow. It might be from someone hearing a webinar that impressed them enough to make a call. It might be from an internet search or a referral. The Meduri Farms exhibit...
Some companies upgrade their large island booths every year. Must be nice to have that budget! Other companies hang on to their old ten-foot inline booth for a decade or more because ‘hey, it still looks good and we can still set it up! Why change?” Why...
Time for a new tradeshow booth, but you know it’s going to be a hard sell to the boss? Help is here! In this short video I look at the steps you can take to pitch the boss on how a new booth will help sell the company’s products and services more...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.