You want a new tradeshow booth, but perhaps you don’t know exactly where to start. You might consider issuing a Request for Proposal (RFP) to a select group of exhibit houses. This gives you an organized process to judge which exhibit consultant might be the...
When it is time for you to choose a custom tradeshow exhibit house with a designer and fabricator, you are facing a daunting choice. Especially if you’re new to the game. So we put this brief video together to more closely examine the various ways to choose an...
Last fall I put out the book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’ve done several promotions around it, given away a bunch of copies, and use it as my main calling card. But I’ve never done...
Any good tradeshow marketing strategist is going to come up with a few dozen reasons as to why you should exhibit at tradeshows. But what about some of the reasons NOT to exhibit at tradeshows? Are those reasons worth exploring? First, let’s assume that if you...
I’ve been seeing them more frequently at the big shows: double deck booths that create a private meeting space above the crowd. But is it something you should consider? Is it worth it? Let’s take a look. First, if you are considering a double deck rental...
At this year’s ExhibitorLIVE conference and tradeshow in Las Vegas, the annual Portable/Modular Design award were handed out. Here at TradeshowGuy Exhibits (formerly) Communication One Exhibits, we snared a design award for last summer’s SoYoung 10×10...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.