by Tim Patterson | Jan 3, 2017 | Booth Design, Branding, Custom tradeshow booth
Hey, it’s time to do another wrap up of tradeshow exhibit design and promotion ideas. Let’s take a swing around the internet, shall we? First, we stop at FitSmallBusiness.com for a look at over two dozen design and promotion ideas. One idea I really like...
by Tim Patterson | Nov 28, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
There are three phases to getting people to talk about your tradeshow exhibit. First, you’d love to get them talking about it before the show. Second, you want them talking about the exhibit during the show. And finally, you want to make it memorable enough so that...
by Tim Patterson | Nov 26, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Infographic, lead generation, Logistics, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Tradeshow Infographics, like any infographic, serve a very useful purpose. They give you a way to visually digest information that might otherwise be a little more difficult to grasp or understand. But an infographic, if done well, gives a reader a quick look as well...
by Tim Patterson | Nov 16, 2016 | Booth Design, Branding, Contests, Event Marketing, lead generation, Lists, Marketing, Post-Show Follow Up, Tradeshow marketing, Tradeshow presenting
Secrets to tradeshow success? There’s no secret! It’s all out in the open. Actually, it’s all lurking online somewhere. Just for fun, I plugged the search term “tradeshow success secrets” into the Google to see what I came up with. Everyone seemed to want to chime in:...
by Tim Patterson | Oct 26, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
I get this question frequently in its many forms: how much should a tradeshow exhibit cost? How much can I expect to pay for a new tradeshow exhibit? What is the price range for a new tradeshow exhibit? While there is no set answer, as the price range can be YUUUge...
by Tim Patterson | Oct 13, 2016 | Booth Design, Budgeting, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow marketing, Video, YouTube
Tradeshow record keeping. Yikes! Who wants to keep track of everything. Record keeping is one of those things that most of us wish we didn’t have to do, – we know it’s tedious – but know we really should do. So how much should we keep, what should we keep, where...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.