by Tim Patterson | Oct 2, 2018 | Client Relations, Fun, Marketing
“Write a book!” they said, so I did. Two, in fact. Here’s the short version of how it unfolded. As a kid I thought the best job ever was to be a Beatle. The second-best job would be a comic book artist. But the third-best job? Being an author. A novelist! Reading...
by Tim Patterson | May 25, 2018 | Client Relations, Tradeshow Exhibit, Tradeshow marketing
Yes, these are actual conversations with clients. No, they are not from surreptitious recordings, but rather, from memory, which is probably not as accurate as I’d like. But nonetheless, these are the types of things our exhibiting clients at TradeshowGuy Exhibits are...
by Tim Patterson | Apr 3, 2018 | Client Relations, Networking, Tradeshow visitors
Selling anything, whether in a clothing store, a car dealer showroom, or a tradeshow, means in some sense you have to understand your buyer. You must have empathy for what they’re going through or the sale will be much more difficult. When you put yourself in the...
by Tim Patterson | Dec 7, 2017 | Case Study, Client Relations, Contests, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow Photos
A year ago, our new client Schmidt’s Naturals debuted a new custom 10×20 at the Natural Products Expo West. It was a custom exhibit designed by Classic Exhibits’ designer Kim DiStefano. The design was submitted to Exhibitor Magazine’s annual...
by Tim Patterson | May 23, 2017 | Client Relations, Contests, Event Marketing, Mobile Marketing, Post-Show Follow Up, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Well, these might not be actual tradeshow marketing secrets, simply because by its very definition, a secret is something that is not well known. The following items are fairly well known and no doubt you can easily find them online – but the question is: are you...
by Tim Patterson | Apr 21, 2017 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
“Does your tradeshow exhibit evoke emotion in the mind of a visitor?” might be a funny question. The better question might be: “HOW and WHAT emotion does your tradeshow exhibit bring out in your visitors’ hearts and minds?” But by asking it, you’re pulling on...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.