by Tim Patterson | Jul 6, 2018 | Custom exhibit, Custom tradeshow booth, Fun, Marketing, Networking
I couldn’t sleep last night, so I sat up and jotted down a few thoughts and observations from what I’ve seen in the past 17+ years in the tradeshow industry. I got to thinking about the exhibition industry, as it is often called, from both the exhibit-production side...
by Tim Patterson | Jun 28, 2018 | Booth Design, Branding, Custom tradeshow booth, lead generation, Post-Show Follow Up, Pre-show marketing, Social Media
I’ve been in the tradeshow industry for almost 20 years, and it seems like we’re moving into what may be the Golden Age of Tradeshow Marketing. Usually when you think of the “Golden Age,” you’re thinking of that long-forgotten past. A time of fun, peace and prosperity...
by Tim Patterson | Jun 20, 2018 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
As a wanna-be 70s hippie I follow the evolution of the legal cannabis industry with great interest. Not because I don’t use it so much anymore, but I’ve always felt that the use of marijuana – or as its getting to be known – cannabis – should be a personal...
by Tim Patterson | Jun 15, 2018 | Custom tradeshow booth, Fun, Marketing, Tradeshow marketing, Tradeshow Photos
Most of my blog posts are about the industry: how to do things, what works and what doesn’t, what’s new in the tradeshow world and so on. But I rarely get personal on this blog. It’s not necessary, but on occasion it is kind of fun for readers to see who’s behind it...
by Tim Patterson | Jun 6, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
If you have the perfect tradeshow exhibit, you probably don’t need accessories. After all, how do you improve on ‘perfect’? But if you’re a little short of perfection, here are a handful of exhibit accessories that will help out. LED lights. Yes, it’s true. There are...
by Tim Patterson | May 29, 2018 | Booth Design, Custom tradeshow booth, Tradeshow Exhibit
In the world of custom exhibit design, there are so many possibilities that any good exhibit designer will never run out of ways to put things together. Companies want a lot of the same things, such as product demo or display areas, meeting and storage areas and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.