by Tim Patterson | Mar 16, 2020 | Event Marketing, Tradeshow marketing
In this week’s TradeshowGuy Monday Morning Coffee, I wanted to see how companies that rely on the tradeshow and event industry are doing. Friday afternoon I invited a handful of them to chime in to see how they’re working to deal with tradeshow...
by Tim Patterson | Mar 12, 2020 | Event Marketing, Marketing, Mobile Marketing, Networking, Tradeshow marketing
The tradeshow industry looks to be imploding, at least for the short term. Natural Products Expo West cancelled. NAB Show cancelled. HIMSS Show cancelled. SXSW cancelled. Even March Madness games will be played without an audience, if they’re played at all. I think...
by Tim Patterson | Mar 10, 2020 | Event Marketing, Tradeshow marketing
I just got an email a few moments ago, the first exhibitor at NAB (National Association of Broadcasters), saying they were withdrawing from the upcoming event, scheduled in Las Vegas April 18-22, 2020. So far, there’s nothing on the show website that indicates they...
by Tim Patterson | Mar 9, 2020 | Event Marketing, Logistics, Marketing, Podcast, Shipping, Tradeshow Photos, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
Natural Products Expo West was postponed and/or cancelled a couple of days before floor doors were to open. I happened to be sitting on the airplane headed to LA for the show when I got the news. This week’s TradeshowGuy Monday Morning Coffee podcast/vlog is...
by Tim Patterson | Mar 5, 2020 | Event Marketing, Logistics, Tradeshow marketing
This article has been updated. A week before Natural Products Expo West 2020 was set to open, I got an email from one of the tradeshow exhibit houses handling brands for Unilever, which had several brands at Natural Products Expo West and had acquired one of our...
by Tim Patterson | Feb 28, 2020 | Custom exhibit, Event Marketing, Fun, lead generation, Lists, Tradeshow marketing
Cruising Twitter is always an entertaining proposition. Sometimes because you find some really interesting stuff. Other times because you end up wanting to pull your hair out. But it’s never boring! In search of some #tradeshow ideas, I entered that search term in the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.