by Tim Patterson | Feb 24, 2020 | Event Marketing, lead generation, Podcast, Tradeshow Exhibit, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
Hiett Ives is a four-decade veteran of the tradeshow industry. He publishes a weekly newsletter on language that is short and fun to read. Hiett also helps companies gather more leads at tradeshows with his company Show Dynamics. Check out our conversation on this...
by Tim Patterson | Feb 20, 2020 | Event Marketing, Fun, Lists, Tradeshow marketing
Everyone is different, yet everyone is the same. We all attend or exhibit at tradeshows with things we need, and if we end up there without those things, we feel like part of us is missing. Here’s a short list of things that I always take on the road to tradeshows. I...
by Tim Patterson | Feb 18, 2020 | Custom exhibit, Event Marketing, lead generation, Marketing, Tradeshow marketing
If you’re sitting on an airplane, there are certain rules that need to be followed. First and foremost, the attendants and the captain are in charge. In fact, on each and every flight I’ve been on, they remind you that federal law dictates that you must obey any...
by Tim Patterson | Feb 13, 2020 | Event Marketing, lead generation, Marketing, Networking, Tradeshow marketing
One of the most valuable aspects of tradeshow marketing is the ability to reach markets you would not normally be able to reach. In fact, it’s what has helped Bob’s Red Mill grow through the years. Bob Moore, the iconic Bob of the company, recognized early that by...
by Tim Patterson | Jan 30, 2020 | Branding, Event Marketing, Marketing, Podcast, Post-Show Follow Up, Pre-show marketing
I’ve known Kathleen Gage of PowerUp for Profits for years and she recently asked me to be on her podcast. Like me, she posts both audio on her podcast page and video on her YouTube channel. Kathleen knows how to get to the center of what is helpful to listeners,...
by Tim Patterson | Jan 28, 2020 | Booth Design, Branding, Event Marketing, Marketing, Tradeshow marketing, Tradeshow staff training
I sat down with a long-time colleague to be interviewed this week and to prepare I put a list together of the 5 must-do’s for successful tradeshow marketing. We didn’t go over the whole list because the conversation took its own path. But I thought –...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.