by Tim Patterson | Jul 24, 2017 | Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
I sat down with Jay Tokosch of Core-Apps on this week’s TradeshowGuy Monday Morning Coffee. Jay’s been in the industry for about eight years, and is CEO of Core-Apps, which creates apps for show organizers, show management software, apps for exhibitors and...
by Tim Patterson | Jul 6, 2017 | Event Marketing, lead generation, Lists, Logistics, Marketing
It’s a good question: what does a tradeshow manager do? And frankly, you can come at this question from a few angles. For instance, is the tradeshow manager (or coordinator, or project manager) employed by the company internally, to make sure the tradeshow appearance...
by Tim Patterson | Jun 22, 2017 | Event Marketing, lead generation, Marketing, Tradeshow marketing
When I was a kid, my basketball coach used to tell me to follow through on shooting free throws and making basic passes. When I started playing golf, the instructor told me to be sure to follow through on my swing. Frankly, I wasn’t impressed. My instinct was to...
by Tim Patterson | Jun 1, 2017 | Event Marketing, Marketing, Tradeshow marketing, Tradeshow staff training
“Self-education is, I firmly believe, the only kind of education there is.” ― Isaac Asimov There are countless books written about how you can do something better, whether it is tradeshow marketing or underwater basket weaving. But the real secret to improvement is to...
by Tim Patterson | May 23, 2017 | Client Relations, Contests, Event Marketing, Mobile Marketing, Post-Show Follow Up, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Well, these might not be actual tradeshow marketing secrets, simply because by its very definition, a secret is something that is not well known. The following items are fairly well known and no doubt you can easily find them online – but the question is: are you...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.