Event Marketing | TradeshowGuy Blog

Tradeshow Memes Gone Wild

by Tim Patterson | Apr 26, 2016 | Event Marketing, Marketing, Tradeshow marketing, Tradeshow presenting, Twitter

I hadn’t seen more than a couple of tradeshow memes until I stumbled across a Tumblr by Anders Boulanger, otherwise known as Anders the TradeshowInfotainer, called simply TradeshowMemes. There are some great ones there, but if you poke around the corners of the...

27 Rules of Tradeshow Marketing [Webinar Replay]

by Tim Patterson | Apr 19, 2016 | Custom exhibit, Event Marketing, lead generation, Marketing, Post-Show Follow Up, Presentation, Promotional Products, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, Webinar, YouTube

Here’s a replay of our April webinar, 27 Rules of Tradeshow Marketing: Sign up for the May webinar, featuring Andy Saks of Spark Presentations at...

5 Easy Ways to Engage Tradeshow Pre-Show Marketing Outreach

by Tim Patterson | Apr 13, 2016 | Branding, Event Marketing, Social Media, Tradeshow marketing, Tradeshow visitors

Prior to your next tradeshow, it behooves you to spend some time doing a little pre-show marketing reaching out to potential attendees and prospects. Even if a potential client is not going to the show doesn’t mean that you should not communicate with them. She...

NorthWest FoodService Show [photos]

by Tim Patterson | Mar 21, 2016 | Event Marketing, Marketing, Tradeshow marketing

I had a chance to attend the 2016 NorthWest FoodService show in Seattle this past weekend and jumped at it. Hey, it’s a good reason to drive almost four hours one direction on a busy, rainy I-5! NWFS a regional two-day show that is aimed at the restaurant...

Expo West 2016: Notes from the Swirl

by Tim Patterson | Mar 15, 2016 | Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting

Natural Products Expo West 2016 is in the books. I’m sure they’re still counting the numbers, but I have no doubt the final tally of visitors and exhibitors will top last year’s 71,000 (update: final numbers: 77,000+ attendees, over 3,000 exhibits,...

How to Develop a Tradeshow Marketing Mindset

by Tim Patterson | Feb 10, 2016 | Contests, Event Marketing, lead generation, Marketing, Post-Show Follow Up

Is a tradeshow marketing as easy as setting up a booth, smiling as visitors come by, and asking a few questions? Sure, that’s some of it. But creating a mindset in your team for tradeshow marketing involves more. So let’s capture a few items that are...