by Tim Patterson | Oct 29, 2020 | lead generation, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
What does it take to get 300 leads over a 3 day show? Game it out in this short...
by Tim Patterson | Oct 27, 2020 | Event Marketing, lead generation, Networking
We don’t know when tradeshows will return, or what “normal” tradeshow schedules will look like. We don’t know how many attendees will plan on going because we don’t know how they feel about mixing with thousands of other attendees. We don’t know how many fellow...
by Tim Patterson | Sep 24, 2020 | Booth Design, Branding, Client Relations, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much better and more successful tradeshow exhibiting...
by Tim Patterson | Aug 21, 2020 | Branding, Custom exhibit, Event Marketing, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing, Promotional Products, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, YouTube
With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot of tradeshow marketing tips – all in one place, and all worth their weight in...
by Tim Patterson | Aug 12, 2020 | Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
What kind of question is that, anyway? How personal is your tradeshow exhibit? An exhibit should be the best representation of a brand, which is aimed at a broad market. Isn’t that correct? If that’s the case, it has to have the right graphics with the right...
by Tim Patterson | Jul 23, 2020 | Event Marketing, lead generation, Marketing, Tradeshow marketing, Video, YouTube
Another quick look at an aspect of tradeshow marketing. This time it’s the inside game. What exactly is...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.