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by Tim Patterson | Jul 3, 2020 | Custom exhibit, Custom tradeshow booth, lead generation, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
A TradeshowGuy Quick Hit on whether or not you can hack tradeshow...
by Tim Patterson | Jun 12, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, lead generation
Yes, tradeshow marketing takes more than five days. Of course it does! It’s an ongoing process that keeps tradeshow managers up at night, especially when shows are impending. Some shows last about that long! So, what do I mean by the five day tradeshow marketing...
by Tim Patterson | May 19, 2020 | Branding, Custom tradeshow booth, lead generation, Podcast, Public Relations, TSGMMCPodcast, Video, Vlog, YouTube
I thought it might be fun to see what people have gravitated to on this blog when it comes to the weekly vlog/podcast I do under the title TradeshowGuy Monday Morning Coffee. The podcast is more or less a diary of my business and more broadly, the event and tradeshow...
by Tim Patterson | May 11, 2020 | lead generation, Marketing, Podcast, Presentation, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
What day is it? Are you counting how many days since you’ve been on shelter-at-home protocols? Or are you in a state that has abandoned all attempts to limit the spread of COVID-19 and things are getting back to normal? Which begs the question: what is normal?...
by Tim Patterson | May 7, 2020 | lead generation, Lists
Now, we can certainly agree that a lot of activities can pump up your lead generation numbers. But when it comes to things that are (almost) foolproof, here are the top five that come to mind for me. Professional presenterInteractivity + follow upHands-on demoPre-show...
by Tim Patterson | Apr 2, 2020 | Client Relations, lead generation, Marketing, Mobile Marketing, Social Media
The social distancing guidelines put forth due to the COVID-19 pandemic has effectively shut off a majority of the economy, like turning off a spigot. It would be easier to line-item the businesses that are open than those that are closed: grocery stores,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.