by Tim Patterson | Feb 4, 2020 | Branding, Guest Post, Marketing, Promotional Products
This is a guest post by Rodney Laws, Editor at Ecommerce Platforms. We’re all familiar with tradeshow swag. If you’ve been through a hectic stretch of tradeshow attendance, you’ve surely lurched back to your vehicle of choice with a heavy bag of assorted items — and...
by Tim Patterson | Jan 30, 2020 | Branding, Event Marketing, Marketing, Podcast, Post-Show Follow Up, Pre-show marketing
I’ve known Kathleen Gage of PowerUp for Profits for years and she recently asked me to be on her podcast. Like me, she posts both audio on her podcast page and video on her YouTube channel. Kathleen knows how to get to the center of what is helpful to listeners,...
by Tim Patterson | Jan 28, 2020 | Booth Design, Branding, Event Marketing, Marketing, Tradeshow marketing, Tradeshow staff training
I sat down with a long-time colleague to be interviewed this week and to prepare I put a list together of the 5 must-do’s for successful tradeshow marketing. We didn’t go over the whole list because the conversation took its own path. But I thought –...
by Tim Patterson | Jan 19, 2020 | Booth Design, Budgeting, Custom tradeshow booth, Marketing, Tradeshow marketing
This is a guest article by Vicky Peat Tradeshows and events have been running since 1851, the 1st one being “The Great Exhibition” in London. It’s safe to say the exhibition world has drastically grown since the 1800’s, as have the price tags that are part and parcel...
by Tim Patterson | Jan 14, 2020 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow marketing
When it comes to tradeshow marketing, anything goes. Right? Well, maybe not everything, but certainly it’s a time to try things. Do things differently. Experiment. Or. Maybe not. Tradeshows are fraught with risk. You’re putting a lot of money on the line. Generally...
by Tim Patterson | Jan 7, 2020 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing
If you’ve attended the same tradeshows over the years, no doubt you’ve seen an interesting phenomenon: some companies attend for years and then just stop. Why? What caused them to disappear? Certainly, there are a thousand answers to that question, and much of those...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.