by Tim Patterson | Dec 26, 2019 | Branding, Contests, Event Marketing, Free e-book, Marketing, Tradeshow marketing
Looking back at 2019 as we tumble freely into 2020, I got to thinking about the many people I’ve talked to over the past three years on my weekly TradeshowGuy Monday Morning Coffee. In fact, you might have seen my blog post recently, 10 Podcasts From 2019 Worth...
by Tim Patterson | Dec 14, 2019 | Fun, Lists, Marketing, Tradeshow marketing, Tradeshow staff training
What is an earworm? Basically, it’s song or melody that gets stuck in your head and you have a hard time unsticking it. It goes around and around and won’t go away. It happens to me all the time. I must have fifty songs bounce around my head on any given day. Some...
by Tim Patterson | Dec 5, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
Back from Thanksgiving week, a nice few days away from work. Sit down at the computer Monday morning. Hundreds of emails piled up in my in-box. 785 to be precise. Lots of them with pitches on Black Friday and Cyber Monday. I mean, a ton of pitches. Delete them all:...
by Tim Patterson | Nov 19, 2019 | Event Marketing, lead generation, Marketing, Post-Show Follow Up, Tradeshow marketing
Many people look to a yearly tradeshow as a single event, a one-time experience where everything is on the line. In a sense, it’s hard to argue against that viewpoint. So much is on the line. The booth rental space is expensive. It’s not cheap to get your exhibit...
by Tim Patterson | Nov 14, 2019 | Event Marketing, Guest Post, Marketing, Promotional Products
This is a guest post by Ben Llewellyn of Ultimate Banners. There’s no shortage of benefits that come with attending an exhibition, which is why it is something that a lot of event promoters and businesses do. However, that’s not to say that a successful exhibition is...
by Tim Patterson | Nov 12, 2019 | Booth Design, Branding, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
It’s a common refrain: tradeshows don’t work for me. They’re too expensive. I don’t get enough leads. And unfortunately, it’s true for too many exhibitors. It’s easy to look at the exhibitor list of a show year after year and point to companies that give it a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.