by Tim Patterson | Dec 4, 2018 | Event Marketing, lead generation, Marketing, Post-Show Follow Up, Tradeshow staff training
You might think that when I mention “tradeshow awareness” that I’m thinking of how you make visitors aware of your tradeshow booth, so you can draw people in. Sure, that’s important, but that’s not what I’m getting at here. Let’s look at the other side: the awareness...
by Tim Patterson | Nov 15, 2018 | Branding, Event Marketing, lead generation, Marketing, Networking
As in any discipline, we can all end up very focused on just a few aspects of the overall skills needed to be a well-rounded and talented worked. For instance, in baseball, a pinch-hitter is great at hitting a pitch but may not be that great at fielding or running. In...
by Tim Patterson | Nov 13, 2018 | Contests, Event Marketing, Marketing, Mobile Marketing, Social Media
Trying to find some new and different posts the next time you’re on the road at a tradeshow? Try a few of these and see what you get: Clients and Customers in Your Booth: Click a quick photo or if they’re up for it, videotape a brief testimonial. Your Staff: You...
by Tim Patterson | Oct 25, 2018 | Event Marketing, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
When you think about it, there are several reasons why tradeshows work to reach new markets. And many reasons as to why they wouldn’t work for you. Let’s start with why tradeshows work. Tradeshows are organized for one very good reason: to bring buyers and sellers...
by Tim Patterson | Oct 23, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Logistics, Marketing, Tradeshow Exhibit
This is a guest post by Marla Bracco. Preparing for a tradeshow takes time and effort, which you may already know if you’ve participated in a tradeshow in the past. That being said, it helps to have a checklist on hand to make sure you get everything just right before...
by Tim Patterson | Oct 18, 2018 | Event Marketing, lead generation, Marketing, Promotional Products, Tradeshow marketing
You’d be forgiven for thinking that the main goal of all tradeshow marketing is to grow your business, right? Yes, you’re right. But that’s a general and somewhat vague-sounding goal, so it’s worth breaking it down a bit more. The main goals for exhibiting typically...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.