by Tim Patterson | Feb 16, 2021 | Branding, Client Relations, Event Marketing, lead generation, Marketing, Networking
You can still benefit from tradeshows without having to invest in a big booth and booth space. Let’s take a look at a handful of ways you might do...
by Tim Patterson | Jan 4, 2021 | Marketing, Mobile Marketing, Networking, Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Event, Virtual Tradeshow, Vlog, YouTube
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give...
by Tim Patterson | Dec 21, 2020 | Event Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Bill Stainton was a guest on this show three years ago, and I wanted to catch up with him to see how he is doing in the midst of the crazy times. We ended up talking about an article from Entrepreneur he had flagged in his latest newsletter that looked at five trends...
by Tim Patterson | Dec 14, 2020 | Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It’s been a couple of years since I checked in with author, keynote speaker and consultant Peter Shankman, and I was delighted when he said he would be glad to speak with me. I was curious how his business was going, how he was working with clients on how to...
by Tim Patterson | Dec 10, 2020 | Event Marketing, Marketing, Networking
In this week’s quick and short video, a look at a handful of traits that someone who is great at networking and connecting might...
by Tim Patterson | Oct 27, 2020 | Event Marketing, lead generation, Networking
We don’t know when tradeshows will return, or what “normal” tradeshow schedules will look like. We don’t know how many attendees will plan on going because we don’t know how they feel about mixing with thousands of other attendees. We don’t know how many fellow...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.