by Tim Patterson | Jan 4, 2021 | Marketing, Mobile Marketing, Networking, Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Event, Virtual Tradeshow, Vlog, YouTube
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give...
by Tim Patterson | Oct 6, 2020 | Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Virtual Event
The use of virtual tradeshow exhibits may not be exploding, although my sense is that it is increasing. Some big tradeshows have gone completely virtual for the next year or so, maybe longer, depending on the depth and breadth of the COVID-19 pandemic. Which leaves...
by Tim Patterson | Aug 26, 2020 | Booth Design, Custom exhibit, Event Marketing, Marketing, Virtual Event
I’ve been thinking about virtual events and have a few questions: Let’s say that Organization A is going to convert their typical in-person event that normally hosts, oh, let’s say, 3500 exhibitors and 80,000 attendees. It’s a pretty big show. Millions of dollars...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.