by Tim Patterson | Dec 2, 2013 | Event Marketing, Networking, Public Relations, Tradeshow marketing
The following guest article was written by Chris Newkirk: Tradeshows can be a huge expense for small business owners and although statistics show businesses can increase revenues and grow their customer base from events like these, many companies still struggle to...
by Tim Patterson | Nov 7, 2013 | Public Relations, SlideShare, Social Media, Tradeshow marketing, Video, YouTube
I must get two dozen webinar invitations a week. On average, I attend one or two a week. Some are useful, most are not that great. So is the webinar-as-promotion tool saturated? Overused? I suppose it depends on where you’re coming from. Many attend webinars,...
by Tim Patterson | Mar 14, 2013 | Case Study, Client Profile, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Public Relations, Tradeshow marketing
(Warning: self-promotional blog post. Not recommended more than once or twice a year…) It was my 11th year at Expo West as a representative of a company that provides exhibit booths for exhibitors. First: 11 years? Kidding, right? No. The first booth client I had way...
by Tim Patterson | Jan 3, 2013 | Public Relations, Social Media, Tradeshow marketing
(See the first post in this series: The Basics) When I first sat down to a computer back in, oh, the early 90s, I had no idea what I was doing. But my friend Rich did know and he loved figuring stuff out on his computer. Over the next few years whenever I wanted to...
by Tim Patterson | Sep 18, 2012 | Public Relations, Social Media
When you’re tweeting and posting Facebook updates and adding photos to your Instagram or Snapchatting like a 13-year-old, do you ever get the feeling that those updates are all…er…wasted and you’re not making real connections using social media? Do you find that...
by Tim Patterson | Jul 5, 2012 | Public Relations, Social Media, Tradeshow marketing
Managing your social media reputation may be something that you’ve never even thought of. Or it may be something you obsess over! Either way, there are a few things you can do to control, or attempt to control, your social media reputation. First, you must spend time...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.