by Tim Patterson | Sep 28, 2020 | Social Media
For years now, we’ve heard about the dangers of social media, and how it’s used to influence and manipulate us. It would take several books and a couple of full-length movies to cover all that goes through my mind, but this short mini-rant (okay, not...
by Tim Patterson | May 28, 2020 | Public Relations, Social Media, Video, Virtual Tradeshow, YouTube
Zoom is ubiquitous. So much so that I’ve even been reading lately about “Zoom fatigue.” So many Zoom meetings! But what’s a person to do? Many offices are closed. Millions are working from home, navigating the line between getting work done, keeping kids occupied,...
by Tim Patterson | Apr 2, 2020 | Client Relations, lead generation, Marketing, Mobile Marketing, Social Media
The social distancing guidelines put forth due to the COVID-19 pandemic has effectively shut off a majority of the economy, like turning off a spigot. It would be easier to line-item the businesses that are open than those that are closed: grocery stores,...
by Tim Patterson | Nov 25, 2019 | Fun, Podcast, Social Media, TSGMMCPodcast, Video, Vlog, YouTube
It’s said, by people in the know, that everyone should have a platform. What exactly is a platform? And do you need one? Do you need more than one? In this week’s TradeshowGuy Monday Morning Coffee, I take a short look at platforms: This week’s ONE...
by Tim Patterson | Oct 31, 2019 | Booth Design, Branding, Contests, Event Marketing, lead generation, Marketing, Social Media
Smaller, regional or city home shows are where local residents go to see the latest in roofing, home repair and improvement, HVAC, landscaping, and more. It’s not uncommon for exhibitors at these smaller shows to lack experience in exhibiting that their national show...
by Tim Patterson | Oct 17, 2019 | Blog, Branding, Fun, Marketing, Social Media
It’s official, I’m telling the world about the new website TradeshowGuy.net. The goal is for it to be an active “hub” of all things in my world: exhibits, blog, videos, social media, freebie reports to download, newsletter and much more. Go...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.