by Tim Patterson | Dec 17, 2015 | Social Media, Tradeshow marketing, Tradeshow presenting
Twitter is a great source for a lot of things: breaking news, rants and raves, tracking of stories and trends. So nearly every day I’ll spend a few moments to see what’s being offered in the #tradeshow world. It’s a mix of blatant self-promotion,...
by Tim Patterson | Nov 6, 2015 | Booth Design, Branding, Budgeting, Case Study, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Tradeshow staff training
This week is the launch of my new book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’m doing a lot of the normal launch things an author would do: sending copies to industry media and bloggers, along with...
by Tim Patterson | Apr 24, 2015 | Social Media
By setting a social media strategy for your organization, you’re saving time, reaching people more effectively and getting more mileage out of your efforts. Neil Patel of Quicksprout recently published this great infographic on creating a social media strategy...
by Tim Patterson | Nov 12, 2014 | Infographic, Social Media
Infographics do a great job on illustrating a concept or breaking down a complicated concept to an easily understandable set of images and text. Like this one. I heard from a fellow tradeshow exhibit from the UK who offered to share this particular infographic. By...
by Tim Patterson | Oct 27, 2014 | Social Media, Tradeshow marketing
This is number 10 (and the last) in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff Lead Generation Post-Show Follow Up Record Keeping Since I’ve written and blogged about using...
by Tim Patterson | Jun 11, 2014 | Social Media, Video
We’d all love to get more people to like, approve, respond, comment or share our tweets, posts and articles. Here’s a simple way: add an image. In fact, you should make it a hard and fast rule to not post anything without some sort of image. No,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.