by Tim Patterson | Dec 16, 2013 | Event Marketing, Marketing, Public Relations, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Dear Exhibitor, You are an experienced tradeshow marketer. You probably have been to many more shows than most of your colleagues. You’ve seen it all – from the small mom and pop shows decades ago to the sophisticated shows with several thousand exhibitors. You’ve...
by Tim Patterson | Dec 5, 2013 | Event Marketing, Social Media, Tradeshow marketing
Just a few moments cruising through Twitter and I grabbed a few good posts on how to draw more people to your booth and liven up your event. How? I just searched using the hashtags #eventprofs and #tradeshow. Here’s what I came up with: 11 Surefire ways to get guests...
by Tim Patterson | Nov 20, 2013 | Event Marketing, Marketing, Social Media, Tradeshow marketing, YouTube
Roger Pike and I just completed a one-hour webinar this week on performing a Social Media Audit and creating a Social Media Policy. Every tradeshow marketer should be aware of these two critical pieces of the marketing puzzle. Social Media Audit: This portion of the...
by Tim Patterson | Nov 7, 2013 | Public Relations, SlideShare, Social Media, Tradeshow marketing, Video, YouTube
I must get two dozen webinar invitations a week. On average, I attend one or two a week. Some are useful, most are not that great. So is the webinar-as-promotion tool saturated? Overused? I suppose it depends on where you’re coming from. Many attend webinars,...
by Tim Patterson | Oct 25, 2013 | Blog, Social Media, Tradeshow marketing
Among all of the various promotion tools at your disposal, one of the best branding and outreach tools is a personal or company blog. I admit that this blog has brought me business and gotten me speaking gigs, so as much work as I put into it, I think it’s worth...
by Tim Patterson | Oct 22, 2013 | Marketing, Social Media, Tradeshow marketing, Video, YouTube
One way to learn is to see what other people have done. You learn from both successes and failures. Here are stories of three successful efforts at using social media to promote events or appearances at tradeshows. Check out these three short videos. Let’s start...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.