by Tim Patterson | Aug 8, 2017 | Event Marketing, Fun, Social Media, Tradeshow marketing
Hey, doesn’t everybody use Twitter? Okay, not everybody, but certainly a lot of folks do. It’s the go-to immediate social media platform to post quick-hitting comments, links and videos. You can track chatter about topics galore, and if you’re trying to keep up with...
by Tim Patterson | Apr 25, 2017 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing, Tradeshow Photos
Planning on putting more focus on using Instagram at your next tradeshow or event? Congratulations. After all, it’s one of the most popular social media platforms out there with more than 400 million daily active users. But before you get started, do a little planning...
by Tim Patterson | Nov 4, 2016 | Infographic, Social Media
The good folks over at Eventbrite offered to share their findings and infographic in how online talk and chatter can impact events. By analyzing tweets from over 60 events, they took the data into a special shake-n-bake room and came up with some useful findings. For...
by Tim Patterson | Jun 14, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Presentation, Record Keeping, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Twitter, Video
Last fall I put out the book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’ve done several promotions around it, given away a bunch of copies, and use it as my main calling card. But I’ve never done...
by Tim Patterson | Apr 13, 2016 | Branding, Event Marketing, Social Media, Tradeshow marketing, Tradeshow visitors
Prior to your next tradeshow, it behooves you to spend some time doing a little pre-show marketing reaching out to potential attendees and prospects. Even if a potential client is not going to the show doesn’t mean that you should not communicate with them. She...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.