by Tim Patterson | Jul 21, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
A few recent newsletters that have popped up in my inbox have gotten me to thinking about B2B in the age of a pandemic. The tradeshow world is virtually shut down. Conferences aren’t happening. Events are 99.9% gone. Many of the writers behind these newsletters offer...
by Tim Patterson | Jul 20, 2020 | Custom tradeshow booth, Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What’s it like to be a tradeshow exhibit manufacturer in the age of a COVID-19 pandemic? Turns out there are a number of creative things that can be done with exhibit building blocks. Kevin Carty of Classic Exhibits joins me on this week’s TradeshowGuy...
by Tim Patterson | Jul 17, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors, Video, YouTube
Custom tradeshow flooring can do wonders for branding and helping you stand out. Check out this short...
by Tim Patterson | Jul 14, 2020 | Branding, Logistics, Tradeshow marketing
We can get caught up in an imaginary world pretty easily. Just try following the stock market as it bounces and bounces. And bounces. See your IRA value go UP. See it go down. Yes, it’s real money, and yes, you are hoping it does well, but until you decide to actually...
by Tim Patterson | Jul 7, 2020 | Budgeting, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
In speaking with industry veterans, consultants and experts, I’m starting to get the feeling that normal may not return for a long time, if ever, on the tradeshow floor. First, let’s admit that the tradeshow world is a continuously evolving entity, and that what’s...
by Tim Patterson | Jul 3, 2020 | Custom exhibit, Custom tradeshow booth, lead generation, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
A TradeshowGuy Quick Hit on whether or not you can hack tradeshow...