by Tim Patterson | Apr 24, 2017 | Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog
On this week’s TradeshowGuy Monday Morning Podcast, I go over the various things that you will encounter while trying to learn a new skill. I also look at a number of ways to keep people engaged in your booth. Remember, the key to tradeshow success is drawing a...
by Tim Patterson | Apr 19, 2017 | Case Study, Event Marketing, Marketing, Tradeshow marketing
I’ve never attended the SIA Snow Show but I think I should someday, for two reasons. Number One: I’m a ski bum. Number Two: uh, see reason number one. Oh, and that’s right – I’m TradeshowGuy – I do tradeshows. SIA – Snowsports Industries America – holds the annual SIA...
by Tim Patterson | Apr 12, 2017 | Booth Design, Branding, Budgeting, Tradeshow marketing
The natural inclination for most exhibitors is to get the most money out of their booth, so it’s important to consider ways to update that tradeshow exhibit. What options do you have? The first and most obvious is to change the graphics. Products and services change,...
by Tim Patterson | Apr 3, 2017 | Event Marketing, Podcast, Promotional Products, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog
On today’s TradeshowGuy Monday Morning Coffee, I look at daily routines. What’s yours? Do you have one? Should you have one? Take a look/listen: And as for today’s One Good Thing: it’s the Sound Opinions podcast from WBEZ in Chicago. ...
by Tim Patterson | Mar 30, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Tradeshow visitors
When you are going out on a date, my guess is you dress up. If you’re a guy, you’ll put on some nice clothes, fuss with your hair a bit, brush your teeth and maybe put on a dab of cologne. If you’re a girl, you’ll do much the same, only probably spend longer (is that...
by Tim Patterson | Mar 22, 2017 | lead generation, Tradeshow marketing
What’s the truth about your tradeshow appearance? Did you get as many visitors as you think you did? Was your product launch as successful as you felt it was? Was your staff as helpful and experienced as you anticipated? Getting to the truth of what’s going on is...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.