by Tim Patterson | Nov 7, 2016 | Book Review, Event Marketing, Free e-book, Tradeshow marketing, Tradeshow visitors
Some Mondays are definitely better than others. After a long bike ride this afternoon, I came back to the office to an email alerting me to the finally-published interview I did earlier this year with Exhibitor Magazine. I’m told that it’ll appear in the...
by Tim Patterson | Nov 3, 2016 | Event Marketing, Fun, Marketing, Tradeshow marketing, Tradeshow presenting
Stage One: Don’t we have a show coming up in, oh, a few months? This is the stage where you KNOW you have a show coming up, but you haven’t confirmed dates, haven’t confirmed who’s going, don’t yet know what products or services you’ll be promoting and, well,...
by Tim Patterson | Oct 26, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
I get this question frequently in its many forms: how much should a tradeshow exhibit cost? How much can I expect to pay for a new tradeshow exhibit? What is the price range for a new tradeshow exhibit? While there is no set answer, as the price range can be YUUUge...
by Tim Patterson | Oct 18, 2016 | Event Marketing, lead generation, Lists, Marketing, Tradeshow marketing
Want some great tradeshow lead generation ideas? Well, sure, don’t we all? A quick online search found quite a few ways to skin the cat, as it were. First, let’s start with Skyline’s Mike Thimmesch, who posted an article called 100 Tradeshow Lead...
by Tim Patterson | Oct 13, 2016 | Booth Design, Budgeting, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow marketing, Video, YouTube
Tradeshow record keeping. Yikes! Who wants to keep track of everything. Record keeping is one of those things that most of us wish we didn’t have to do, – we know it’s tedious – but know we really should do. So how much should we keep, what should we keep, where...
by Tim Patterson | Oct 12, 2016 | Lists, Logistics, Marketing, Promotional Products, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What’s in your tradeshow tool kit? As tradeshow veterans, you probably have your go-to list of ‘don’t forget’ items. So I thought it would be fun to check around and compile a thorough list of things you might at least consider taking in your kit. Whether they are in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.