Marlys Arnold of ImageSpecialist is an exhibit marketing strategist who recently gave a webinar at Handshake.com titled “Reinvent Your Exhibit Marketing Plan.” It’s a great look at all of the moving parts of tradeshow marketing, and is well worth...
When it is time for you to choose a custom tradeshow exhibit house with a designer and fabricator, you are facing a daunting choice. Especially if you’re new to the game. So we put this brief video together to more closely examine the various ways to choose an...
The tradeshow is over. You’ve made sure the booth is packed in the crates and will be picked up by the shipping company. You’ve gathered the leads and have them in a safe place for transport back to the sales team. You’re ready to relax on the airplane and order up a...
Last fall I put out the book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’ve done several promotions around it, given away a bunch of copies, and use it as my main calling card. But I’ve never done...
Tradeshows aren’t a good place for introverts. Of course, it depends on what your task is. But if you’re part of an exhibiting team that’s working to promote products and services and generate sales leads, being somewhat of an extrovert is almost required. Face it:...
Tradeshow Sales Trainer Andy Saks of Spark Presentations spent 30 minutes with me this week to discuss engagement at tradeshows. We called the webinar “Make Yourself Memorable: How to Attract and Qualify Tradeshow Attendees.” Andy is great at showing how...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
![Reinvent Your Exhibit Marketing Plan [Webinar Replay]](https://www.tradeshowguyblog.com/wp-content/uploads/2016/06/Screenshot-2016-06-30-12.47.54.png)
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.