Exhibits are a big investment. Tradeshows cost money, and one of the biggest costs is the initial outlay for a new custom booth. Even smaller, modular booths with little to no customization can put a big ding in your pocketbook. With such a big investment, it makes...
Yes, I occasionally post an absolutely blatant product placement. But let’s face it – when it’s a cool customizable charging station like this one, it’s worth plugging. Classic Exhibits just posted this video on their blog, and since we are a...
Hey, it’s a Top Ten List! Let’s look at ten things to do as you prepare for another year of tradeshow marketing: Assess what happened this year. What did you spend? What were your results? Are there any areas where you can cut back? Are there areas that...
With all of the moving parts in your tradeshow marketing program, there is one area that stands out above all the rest as being critical to your success – how to break the ice and engage tradeshow visitors. And since this is a compelling question that needs...
Two conversations I had this week starkly illustrated the vast difference between companies and their approach to show prep and post-show follow up. In one instance, I was speaking with a potential client about their upcoming schedule for 2016. The gentleman told me...
Twitter is a great source for a lot of things: breaking news, rants and raves, tracking of stories and trends. So nearly every day I’ll spend a few moments to see what’s being offered in the #tradeshow world. It’s a mix of blatant self-promotion,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.