As part of the promotion of my new book Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level, I assembled 14 videos. Each short video focused on a specific step as detailed in the book. If you hang out on Twitter or LinkedIn and follow...
This week is the launch of my new book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’m doing a lot of the normal launch things an author would do: sending copies to industry media and bloggers, along with...
Questions are powerful. Asking the right questions in the right situation can open doors to more business, to gathering critical information and to getting someone interested in your product or service. At a tradeshow, questions are your superpower. It’s a busy,...
There are a hundred reasons to exhibit at a tradeshow, and one of the best is to see what your competitors are doing. Everything they have for public consumption is on display and it’s a great thing! Play spy and learn what you can from their appearance. Not only are...
I’ve seen several writers and new sources chime in recently on the controversy of hiring models, aka ‘booth babes’ at tradeshows to attract attention. Here the CBC looks at the continuing controversy. Fortune Magazine covers a story where the RSA Conference, a top...
The good folks at Bags of Ideas in the U.K. reached out to me asking if I’d be interested in sharing a new infographic from them. It’s great: succinct, easy to understand and to the point, like any good infographic. Take a look: Bags of Ideas...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
![10 Steps to Tradeshow Success [Infographic]](https://bagsofideas.co.uk/img/10-Steps-To-Trade-Show-Success-Infographic.jpg)
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.