by Tim Patterson | Jun 20, 2014 | Graphics, Marketing, Presentation, Public Relations, Tradeshow marketing
After perusing an array of statistics from CEIR, Exhibit Surveys and others, I thought it might be fun to grab a handful of them and stick them in a cool infographic. Here’s what I came up with: Download the PDF here: Tradeshow Marketing
by Tim Patterson | May 12, 2014 | Blog, Graphics, Marketing, Tradeshow marketing
In preparation for a meeting with a potential client, I put together an infographic on the various steps of the 30×30 Bob’s Red Mill booth our company did in 2012-2013. Check it out! (click to expand)
by Tim Patterson | Apr 16, 2014 | Client Relations, Event Marketing, Tradeshow marketing, Tradeshow Photos
Check out Part 1 and Part 2 of this ongoing series. Tradeshow pre-show preparation and marketing involves more than just a short look at how to attract visitors to your booth, or determining what graphics you’ll need to update on your booth. While there are more areas...
by Tim Patterson | Mar 11, 2014 | Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Uncategorized
Just returned from Expo West in Anaheim where I had a number of tradeshow booth clients, including Bob’s Red Mill, gDiapers, Aisle7 and Hyland’s. One of my goals at this particular show was to do informal assessments of a couple of dozen booths, including booths that...
by Tim Patterson | Feb 24, 2014 | Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Video, YouTube
Natural Products Expo West is the biggest natural products tradeshow in the US, with some 3,000 exhibitors and 60,000 attendees. Yes, it’s the big time. 2014 will be my 12th consecutive year at the show. Many of my tradeshow clients have been exhibiting there...
by Tim Patterson | Jan 24, 2014 | Tradeshow marketing, Uncategorized
Last week I flew into Houston to give a presentation for ISES Houston for their monthly meeting. This one focused on tradeshow marketing and was hosted by 2020 Exhibits. The presentation went over the various aspects of what it takes to compete on the tradeshow floor....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.