by Tim Patterson | Apr 23, 2010 | Facebook, Marketing, Social Media, Tradeshow marketing, Twitter
The following is a guest post by Dennis Nixon, Sales Manager at Smash Hit Displays In the days leading up to an exciting trade show attendees are likely tweeting about it, Facebooking about it, and blogging about it too. You’re likely doing the same as a trade show...
by Tim Patterson | Apr 22, 2010 | Event Marketing, Podcast, Public Relations, Tradeshow marketing
Matt Selbie of Oberon3 in Portland, Oregon is a recent Oregon transplant. The company’s business-enhancement product The Opiniator is less than a year old. After finding my blog, Matt reached out to introduce himself (great networking) and after a conversation...
by Tim Patterson | Apr 14, 2010 | Event Marketing, Marketing, Tradeshow marketing
When exhibiting at a tradeshow, you’re there to make sales, brand your business, brand your product, schmooze with industry partners, scout out competitors and okay, do a little partying (perhaps). Are you using the time to do some specific research by using...
by Tim Patterson | Mar 30, 2010 | Event Marketing, Public Relations, Tradeshow marketing
If you’re new to tradeshow marketing, how do you find a tradeshow that’s appropriate for your company? After all, you don’t want to invest a wheelbarrow full of cash and find out that your target market doesn’t come to the show. Not that you’d do...
by Tim Patterson | Mar 25, 2010 | Custom exhibit, Custom tradeshow booth, Event Marketing, Lists, Tradeshow marketing
Bored at the tradeshow? Here’s a list of things to do that will lively up your experience! I remember in my early days in radio a record promoter once told me that she loved my enthusiasm and willingness to drive 50 miles to see an unknown band that she was promoting....
by Tim Patterson | Mar 22, 2010 | Event Marketing, lead generation, Marketing, Public Relations, Tradeshow marketing, Uncategorized
You may have a good grasp about your overall BIG PICTURE tradeshow marketing plan. But what about the DETAILS? Overall execution of your plan at the show may be great, but if you slip on details, someone – a potential customer, perhaps – is bound to notice. Some...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.