by Tim Patterson | Jan 23, 2017 | Tradeshow presenting, Video, Vlog, YouTube
On this week’s TradeshowGuy Monday Morning Coffee, I had a chance to sit down with Mike Duseberg or Magic Means Business: Mike has put together a couple of nice things for viewers that he mentioned at the end of the broadcast. Check ’em out here. And as...
by Tim Patterson | Dec 1, 2016 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Of course you’re busy at the tradeshow, but make time to check out your competitors’ tradeshow booths. You’ll learn useful stuff! Here are ten things to look for: New products or services. What are they launching, what is there that wasn’t last year?...
by Tim Patterson | Nov 16, 2016 | Booth Design, Branding, Contests, Event Marketing, lead generation, Lists, Marketing, Post-Show Follow Up, Tradeshow marketing, Tradeshow presenting
Secrets to tradeshow success? There’s no secret! It’s all out in the open. Actually, it’s all lurking online somewhere. Just for fun, I plugged the search term “tradeshow success secrets” into the Google to see what I came up with. Everyone seemed to want to chime in:...
by Tim Patterson | Nov 8, 2016 | Tradeshow marketing, Tradeshow presenting, Tradeshow visitors, Video, Virtual Tradeshow
I love a good discussion where I come away with more information than I had at the beginning. That’s what happened with the 20-minute webinar discussion I had with Dave Beck of Foundry45, a company that creates content for virtual reality viewing. Virtual...
by Tim Patterson | Nov 3, 2016 | Event Marketing, Fun, Marketing, Tradeshow marketing, Tradeshow presenting
Stage One: Don’t we have a show coming up in, oh, a few months? This is the stage where you KNOW you have a show coming up, but you haven’t confirmed dates, haven’t confirmed who’s going, don’t yet know what products or services you’ll be promoting and, well,...
by Tim Patterson | Oct 4, 2016 | Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
When it comes to tradeshow marketing, sometimes you have to ask the question: why? It used to be that I liked to buy the new things without a whole lot of thought. If I could afford it, I’d get it. New camera, bicycle, car, album, phone, appliance, whatever. But...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.