by Tim Patterson | Dec 7, 2010 | Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing
In the wake of the presentation I gave last week at the Exhibit Designers and Producers Association Access 2010 conference, I’ve been thinking and reading a lot about what it takes to build community. In the event industry, it’s my opinion that social...
by Tim Patterson | Dec 4, 2010 | Facebook, Podcast, Presentation, SlideShare, Social Media, Twitter, YouTube
Due to popular demand (okay, I had a couple of people ask if these items would be available and for some unknown reason I’m able to accommodate them), here are the slides and the slightly edited live audio recording of the recent presentation I made on social...
by Tim Patterson | Nov 24, 2010 | Event Marketing, Social Media, Tradeshow marketing
The International Manufacturing and Technology Show is a bi-yearly affair that attracts 80,000+ attendees and thousands of exhibitors to Chicago’s McCormick Place every other September. This year saw an explosion in the use of social media to enhance the experience...
by Tim Patterson | Nov 19, 2010 | Book Review, Branding, Tradeshow marketing, Tradeshow staff training
I’m halfway through a little book called ‘Branding Basics for Small Businesses’ by Maria Ross, which is full of helpful information, and while reading the book, it occurred to me that there is no better place to showcase your brand than at a...
by Tim Patterson | Nov 17, 2010 | Blog, Social Media
If you have a blog, do you look at your visitor stats to see what’s popular and what’s not? While I don’t obsess with stats, I’m curious enough to take a look every few weeks. I’m interested most in what types of posts and content draw...
by Tim Patterson | Nov 15, 2010 | Book Review, Presentation
In my preparation for speaking at the Exhibit Designers and Producers Association annual conference in Jacksonville, Florida in a few weeks, I’ve been digging deeper and deeper into social media and how it can be used in coordination with event marketing. First...
by Tim Patterson | Nov 12, 2010 | Public Relations, Tradeshow marketing
If you want to get the most out of your tradeshow exhibit, you should do your utmost to let people know before the show that you’ll be there by using a tradeshow pre-show publicity guide. Not only will it give those folks who can’t attend the show a chance...
by Tim Patterson | Nov 10, 2010 | Case Study, Event Marketing, Social Media
When Knoxville, Tennessee’s In10City Interactive planned a B2B one-hour seminar on event marketing with social media, they first reached out to their clients, colleagues and partners with a typical direct-mail piece. They sent out 1500 postcards a few weeks before the...
by Tim Patterson | Nov 8, 2010 | Event Marketing, Social Media, Tradeshow marketing, Twitter
Denise Quashie shared so many ideas on how she’s utilized social media in conjunction with events that it’s not surprising to discover that her pet dog on Twitter led to the launching of a successful conference. In my recent call for social media tradeshow success...
by Tim Patterson | Nov 5, 2010 | Marketing, Social Media, Tradeshow marketing
In January of this year we took a look at an event in Oklahoma City called Schmoozapalooza. According to Jill Harrison, the previous incarnation of their twice-yearly business networking event was slowly dying. “This was a free tradeshow with no music and no...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.