by Tim Patterson | Apr 29, 2010 | Uncategorized
Have you been to a tradeshow and seen an empty booth? Or staff talking on a cell phone? Playing games? Watching TV? Ignoring attendees? Doesn’t it make you wonder WHO’S IN CHARGE, ANYWAY? Naturally, when you see that kind of behavior at a tradeshow, you’re NOT...
by Tim Patterson | Apr 28, 2010 | Social Media
I admit it. I subscribe to waaay too many e-mail newsletters. Most I don’t get a chance to read. So if you’re going to get my attention on a regular basis in my inbox your stuff had better be damn good. Thankfully, a number of marketing and sales folks...
by Tim Patterson | Apr 26, 2010 | Uncategorized
Since my Twitter handle is @tradeshowguy, you’d think I follow a fair amount of people in the tradeshow and event industry on Twitter. And you’d be right. And if you want to find out who they are, the easy way would be to just go to my Twitter page, click...
by Tim Patterson | Apr 23, 2010 | Facebook, Marketing, Social Media, Tradeshow marketing, Twitter
The following is a guest post by Dennis Nixon, Sales Manager at Smash Hit Displays In the days leading up to an exciting trade show attendees are likely tweeting about it, Facebooking about it, and blogging about it too. You’re likely doing the same as a trade show...
by Tim Patterson | Apr 22, 2010 | Event Marketing, Podcast, Public Relations, Tradeshow marketing
Matt Selbie of Oberon3 in Portland, Oregon is a recent Oregon transplant. The company’s business-enhancement product The Opiniator is less than a year old. After finding my blog, Matt reached out to introduce himself (great networking) and after a conversation...
by Tim Patterson | Apr 20, 2010 | Uncategorized
(the following was previously published in the Salem Statesman-Journal): The tradeshow is a unique marketing beast with a lot of tentacles and unless you control them they’ll end up controlling you. But trade show marketing can be one of the most effective uses of...
by Tim Patterson | Apr 14, 2010 | Event Marketing, Marketing, Tradeshow marketing
When exhibiting at a tradeshow, you’re there to make sales, brand your business, brand your product, schmooze with industry partners, scout out competitors and okay, do a little partying (perhaps). Are you using the time to do some specific research by using...
by Tim Patterson | Apr 13, 2010 | Uncategorized
Most clients I work with on new booth projects are on the verge of moving out of their comfort zone. Why? Because they’re moving from simple pop-up type exhibits to full custom designed and fabricated booths, or at least some elements. That means they’re stepping into...
by Tim Patterson | Apr 7, 2010 | Uncategorized
Guest Post by Marcia Yudkin Are you enthusiastic about preserving Earth? If you want to highlight this commitment as part of your business pitch, be aware that cynicism lurks in the minds of many customers. To show that you’re not just pretending to jump on...
by Tim Patterson | Apr 6, 2010 | Tradeshow staff training
Tradeshow staff training is often seen as the ‘missing gap’ between coming away from a tradeshow with an assortment of grungy leads and a stack of well-defined leads. But experience has shown that most companies spent little to no money actually training...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.