by Tim Patterson | Dec 11, 2009 | Social Media
More and more companies are realizing the value and power of having a presence on Facebook. While many people see it as a duplication of their online efforts, I believe that’s the wrong way to look at it. With 350 million worldwide Facebook users, a significant...
by Tim Patterson | Dec 10, 2009 | Uncategorized
Sometime last year our shop foreman told me “We can do anything….they just gotta bring us an idea and we’ll figure it out.” And yes, I’ve seen it time and time again. It’s true. The designers and fabricators at Interpretive Exhibits...
by Tim Patterson | Dec 8, 2009 | Public Relations, Social Media
The following is a guest post by Roger Pike, VP of Corporate Training for Communication Steroids, a public speaking/media training company. Roger is a long time public speaker, radio news director, and currently Communications Director for the Marion County (Oregon)...
by Tim Patterson | Dec 7, 2009 | Marketing, Podcast
Tunisha Hubbard is a tour manager and brand spokesperson for various live corporate and ‘guerrilla’ events. We met on Twitter a couple of weeks ago and I asked if she would do a brief podcast interview to discuss how she works tradeshows and other...
by Tim Patterson | Dec 2, 2009 | Blog, Social Media, Tradeshow marketing
With social media becoming a hub of connection in both business and personal worlds, it’s a good time to look at how you’re planning and implementing your online social media strategy to connect with your customers and potential customers, whether...
by Tim Patterson | Dec 1, 2009 | Public Relations, Social Media, Twitter, Video
Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world....
by Tim Patterson | Nov 30, 2009 | Podcast, Promotional Products, Tradeshow marketing
Interview with Heidi Thorne of Thorne Communications in the Chicago area. Heidi is an expert in promotional products and discusses the hottest current products – as well as those that have fallen out of favor. Reach Heidi here: Website: ThorneCommunications.com...
by Tim Patterson | Nov 23, 2009 | Graphics, Podcast
Interview with Della Reese of DWA Tradeshow and Exposition Services in Portland, Oregon. We discuss the latest and greatest in green graphic production: materials, inks, cost and more. Link to site: DWA Tradeshow and Exposition Services...
by Tim Patterson | Nov 20, 2009 | Uncategorized
You may have had a chance to participate in our current survey (set to close 11.25.09) on Using Social Media to Promote Tradeshows. I’m already getting initial results – some of which are eyebrown raising and others, not so much. If you’d like to...
by Tim Patterson | Nov 17, 2009 | Book Review, Public Relations
Now that I’m 95% finished with Peter Shankman’s “Can We Do That!?” I can safely tell you it’s one of the most inspirational business-promotion books I’ve ever found. Peter, if you’re not familiar with him, is the founder of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.