by Tim Patterson | Oct 1, 2019 | Uncategorized
I first got into the tradeshow industry as a fluke. I’d spent over 25 years behind a radio microphone, barely aware that such a thing as tradeshows existed. Sure, I went to local home and garden shows now and then, or the state fair where vendors put up cluttered 10’...
by Tim Patterson | Sep 30, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Do you avoid things that you shouldn’t? Do you prefer to pretend that something coming up isn’t really important when it is? Avoidance is a challenge all of us face at some point. This week’s TradeshowGuy Monday Morning Coffee looks at avoidance....
by Tim Patterson | Sep 26, 2019 | Uncategorized
Are you one of those people that gets caught up in bright, new shiny objects? It’s easy to do. We’re all easily distracted. When it comes to tradeshow success, are you guilty of doing the same? Getting caught up in bright and shiny objects instead of...
by Tim Patterson | Sep 24, 2019 | Uncategorized
Tradeshows are crazy, chaotic and have more moving parts than a Rube Goldberg machine. What, you’re too young to remember Rube Goldberg? Not to worry, I’ll make this as easy as possible. Basically, there are a lot of moving parts just keeping the machine going....
by Tim Patterson | Sep 23, 2019 | Uncategorized
Laura Allen is known as The Pitch Girl, and she teaches clients how to distill the essence of their business into a few concise sentences and confidently present that to potential clients. Laura was a fun interview on this week’s TradeshowGuy Monday Morning...
by Tim Patterson | Sep 20, 2019 | Budgeting, Event Marketing, Logistics, Record Keeping, Tradeshow Exhibit
One of the big challenges for exhibitors is keeping track of everything: records, travel, budgets, exhibit pieces and more. Now there’s a new tool that looks to address many if not all of those issues. ExhibitDay launches this week with three models: lite,...
by Tim Patterson | Sep 19, 2019 | Uncategorized
It’s comforting to stay in your comfort zone. We all know that. No matter what the circumstances. That’s why it’s your comfort zone! If you are more comfortable being a wallflower at social gatherings, it’s difficult to walk up to someone and introduce...
by Tim Patterson | Sep 17, 2019 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Looking to save money on a tradeshow exhibit? Of course you are! And chances are, throughout the course of the next year, you’ll have a want or need for something that shows up on our regularly updated pages on our Exhibit Design Search. Whether it’s an...
by Tim Patterson | Sep 16, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What’s going on in the music industry? Admittedly, the music world is only tangential to the events world, but they are related. And to learn more about how streaming and technology have changed the music world, especially for up and coming bands that are trying...
by Tim Patterson | Sep 12, 2019 | Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Let’s face it, when you’re shopping for a custom tradeshow exhibit, the dollar signs can often start spinning so much your head soon follows. Things can get expensive in the tradeshow world, so it makes sense to figure out ways to save money along the way. Start with...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.