by Tim Patterson | Oct 24, 2019 | Branding, lead generation, Marketing, Mobile Marketing, Pre-show marketing, Tradeshow marketing
You’ve heard the phrase “think outside the box.” But in the tradeshow world, sometimes it makes more sense to think inside the box. In many cases, it does make sense to think outside the box. Which means, generally, to do things you don’t normally do. Turn it upside...
by Tim Patterson | Oct 22, 2019 | Branding, Client Relations, Custom exhibit, Event Marketing, Marketing, Tradeshow Exhibit
They say you only get one chance to make a first impression. That’s true. But you can make a first impression in any number of ways. Let’s go over seven ways that might work for you. Show your visitors an impressive tradeshow exhibit. Certainly, having a 3D visual...
by Tim Patterson | Oct 21, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Y’ever have one of those days or weeks where it seems like nothing is happening? Yeah, that can happen. Uh.. This week’s edition of TradeshowGuy Monday Morning Coffee takes a look at the concept of “nothing happening” and a few ways to break...
by Tim Patterson | Oct 17, 2019 | Blog, Branding, Fun, Marketing, Social Media
It’s official, I’m telling the world about the new website TradeshowGuy.net. The goal is for it to be an active “hub” of all things in my world: exhibits, blog, videos, social media, freebie reports to download, newsletter and much more. Go...
by Tim Patterson | Oct 15, 2019 | Booth Design, Branding, Logistics, Tradeshow visitors
One of the newsletters I read regularly is Electric Impulse, a monthly newsletter from Electric Impulse Communications. I interviewed Leslie Unger, President of Electric Impulse Communications, in March of 2018. In this week’s newsletter, a comment of hers jumped out...
by Tim Patterson | Oct 14, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What’s it like to compete with bigger companies in the tradeshow marketing world? It might not be exactly what you think. In this week’s podcast-slash-vlog, I take a look at what has worked and what hasn’t for this small company over the past few...
by Tim Patterson | Oct 10, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow visitors
Wait a minute, how do you mean “mean”? As in average? As in angry? Nope, as in “very skillful or effective” in a more informal sense: “she’s a mean bowler!” But when it comes to having a clean and mean booth at a tradeshow, how might that work? Let’s explore. Skillful...
by Tim Patterson | Oct 8, 2019 | Fun, Marketing, Video, YouTube
Okay, we can look at a lot of different things to help us along the way to a successful tradeshow appearance. I’ve posted on this blog about 6 classic rock songs to help you become a better tradeshow marketer, or the music inspired blog posts post here. Let’s try...
by Tim Patterson | Oct 7, 2019 | Marketing, Podcast, Social Media, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
The digital world has enveloped tradeshows as much as it has any other part of the marketing world. And who better to discuss that than author and marketing expert Francis Friedman, who gets into his recent book, The Modern Digital Tradeshow. Check out the show here:...
by Tim Patterson | Oct 3, 2019 | Uncategorized
This is a guest article by Ryan Farquharson – Co-founder & CEO of Expocart. Planning an exhibition involves analyzing many factors at play which is challenging for exhibitors. Choosing the best furniture for your exhibition becomes stressful when you have to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.