Asking the Right Questions
On the tradeshow floor, everything is important, but one of the most important is asking the right questions of your visitors. I’ve been at three tradeshows in the past 5 weeks:…
Big Video Tech on Display at NAB Show 2019
Big video is, well, BIG. It seems like ‘the bigger, the better.’ Admittedly, the quality of big video walls has improved noticeably the past few years. I can’t speak to the price…
TradeshowGuy Monday Morning Coffee, April 15, 2019: NAB Show Recap
From extremely large video to big training sessions from Adobe and others, to keynotes and journalist panels, it was all there. And I soaked it up for a couple of days last week….
NAB Show 2019: A View from the Tradeshow Floor
Having never attended the National Association of Broadcasters Show in Las Vegas, I did not have a full grasp of the scope and size of the show. And once I was walking the floor…
TradeshowGuy Monday Morning Coffee, April 8, 2019: Tom Beard
What does it take to be sustainable in regards to your tradeshow marketing program? Regarding your tradeshow exhibit booth? In today’s episode of the TradeshowGuy Monday Morning…
Lessons from Good and Bad Bosses
I’ve had a lot of bosses over the years and have learned things from them. Sometimes because they were good bosses, sometimes because they were bad. But bosses are good people to…
What Does Your Exhibit Remind Visitors of?
Is that a weird question: what does your exhibit remind visitors of? But think about it. We all have triggers. There are things that we see in the present that reminds us of the…
TradeshowGuy Monday Morning Coffee, April 1, 2019: NAB Show Preview
The National Association of Broadcasters Show is in Las Vegas from April 6 to April 11, 2019. I’ll be attending it for the first time ever. Crazy, right, since I spent three…
Beyond The Tradeshow: 7 Cool Ideas For Post-Event Content
This is a guest post by Kayleigh Alexander from Micro Startups. So you’ve had a successful tradeshow, meeting lots of new potential customers and contacts and generated awareness…
A Company’s Sustainability Initiative as it Relates to a New Tradeshow Exhibit
When you ring up your custom exhibit house and order a new custom tradeshow exhibit, do you ever consider your company’s sustainability initiative? Of course, there are a lot of…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.