8 Trade Show Trends to Look Out for in 2019
This is a guest post by Stacy Gavin. From celebrity promoters to next-level artificial reality adventures, trade shows are becoming less about selling and more about…
TradeshowGuy Monday Morning Coffee, January 14, 2019: Tradeshow Makeover
Why do so many companies come up short with their tradeshow marketing plans? Often it’s in the execution. They have good plans, good people and a solid product or service to…
Teamwork is the Key to Success
To most people I work with in the tradeshow industry, teamwork is the key to success. But many tradeshow marketing managers are saddled with the idea that if it’s going to get…
Tradeshow Marketing: Are You Motivated by Fear or Love?
Is that a crazy question – are you motivated by fear or love when it comes to tradeshow marketing? After all, it’s just business, right? And setting up an exhibit at a tradeshow…
TradeshowGuy Monday Morning Coffee, January 7, 2019: BJ Enright
NAB Show Cares is seen in the tradeshow industry as a groundbreaking program designed to assist exhibitors to have a better sense of exhibiting costs, and to keep those costs…
10 Things I’ve Learned from 10 Years of Blogging
When I started this blog in November 2008, it was a different world. I was employed as VP of Sales and Marketing by Interpretive Exhibits, where I started in April 2002. In 2008…
8 Questions to Ask Before Committing to a Tradeshow Event
This is a guest post by Stacy Gavin. If you’re prepping for your trade show debut, you probably already know a little something about how industry events can transform your…
Prepping Your Tradeshow Program for the New Year
A Checklist Write down all the shows you’re attending and the specific size of booths you’ll be setting up. Include dates, shipping addresses, products to be promoted, introduced…
TradeshowGuy Monday Morning Coffee, December 24, 2018: Online Video
Online video is big and getting bigger. Even though you may recall the class action lawsuit against Facebook earlier this year for inflating video engagement numbers by as much…
Looking ahead to 2019: Steady as She Goes
Here at TradeshowGuy Exhibits, we’re doing a little planning for 2019, but frankly, not much will change. Over the years I’ve recognized that some things work better than others,…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.