Being Proactive in Your Tradeshow Booth
It almost seems dumb to suggest that you should be proactive in your tradeshow booth, but with the number of relaxed and frankly lazy exhibitors I’ve seen over the years, it’s…
How I Self-Published Two Tradeshow Marketing Books
“Write a book!” they said, so I did. Two, in fact. Here’s the short version of how it unfolded. As a kid I thought the best job ever was to be a Beatle. The second-best job would…
TradeshowGuy Monday Morning Coffee, October 1, 2018: Jim Shelman
TradeshowGuy Tim Patterson and Jim Shelman, General Manager of Classic Rental Solutions, tackle the topic of #tradeshow #exhibit rentals: how they’ve changed, how to customize…
BizCommunication Guy Bill Lampton, Ph. D. Interviews TradeshowGuy
One of my favorite newsletters comes from Bill Lampton, Ph. D., otherwise known as the BizComunication Guy. When I invited him on to the TradeshowGuy Monday Morning Coffee…
Infographic: 16 Tips and Tricks for Tradeshow Success
I love infographics, especially tradeshow infographics. So when Anna Carling at US Event Management reached out with an offer to share something new they’d been working on, I…
7 Essential Tips to Engage Attendees at Trade Shows
A tradeshow is a competition that puts your product side by side with other companies in the same industry you’re in. You may or may not have a more superior product, but what…
TradeshowGuy Monday Morning Coffee, September 24, 2018: Andrew Bennett
What is the “revitalization of the human spirit” and how does it relate to events, tradeshows and conferences? Andrew Bennett of the Bennett Performance Group joins TradeshowGuy…
End-of-Tradeshow Logistics
So many exhibitors leave the end-of-tradeshow logistics to their staff or to the I&D crew. But what happens at the end of the tradeshow can have an impact on your bottom line…
How to Use Event Marketing to Sell and Showcase Your Products
This is a guest post by Mohamed Bah of Springrates. If you have plans to exhibit at a tradeshow any time soon, or you want to bring your newest product to the latest conference,…
TradeshowGuy Monday Morning Coffee, September 17, 2018: Influence
The article I posted last week on influence got me to thinking: how does influence work, how do people wield it, how do people gain it? Also, this week’s tradeshow tip of the…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.