by Tim Patterson | Jul 3, 2018 | Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
As an exhibitor, we’re all looking for great results. But what if you get back to the office a few days after the show, and frankly don’t have a lot to show for it? The lead collection came up short, there weren’t that many “warm” or “hot” leads, and the boss is...
by Tim Patterson | Jul 2, 2018 | Event Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
If you want to know more about the convergence of the event/tradeshow industry and the legal cannabis industry in Oregon, Washington and California, look no further than today’s interview with Mary Lou Burton. Each year Mary Lou puts on the Cannabis...
by Tim Patterson | Jun 28, 2018 | Booth Design, Branding, Custom tradeshow booth, lead generation, Post-Show Follow Up, Pre-show marketing, Social Media
I’ve been in the tradeshow industry for almost 20 years, and it seems like we’re moving into what may be the Golden Age of Tradeshow Marketing. Usually when you think of the “Golden Age,” you’re thinking of that long-forgotten past. A time of fun, peace and prosperity...
by Tim Patterson | Jun 26, 2018 | Logistics, Tradeshow Exhibit, Tradeshow marketing
Even though many clients want custom design and fabrication for a unique look, often having simple exhibits is what you really need. In fact, many clients that I work with go to several shows. They don’t take their big, deluxe, state-of-the art exhibit to all of...
by Tim Patterson | Jun 25, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On this week’s TradeshowGuy Monday Morning Coffee, I sit down with long time internet marketer, corporate trainer and public speaker Kathleen Gage for a lively discussion on business, internet marketing, public speaking and much more: ONE GOOD THING: The...
by Tim Patterson | Jun 22, 2018 | Booth Design, Branding, Custom exhibit, Tradeshow Exhibit, Tradeshow presenting, Tradeshow staff training
How do you find great information – tradeshow tips – from people that go to a lot of shows and see a lot of exhibits? The first thing most of us do is fire up your favorite search engine and just plug in “tradeshow tip” or “tradeshow...
by Tim Patterson | Jun 20, 2018 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
As a wanna-be 70s hippie I follow the evolution of the legal cannabis industry with great interest. Not because I don’t use it so much anymore, but I’ve always felt that the use of marijuana – or as its getting to be known – cannabis – should be a personal...
by Tim Patterson | Jun 18, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
A shorter episode today as we move into summer this week. No guest, but a random walk into the Three Dot Lounge. And don’t forget to listen for this week’s Tradeshow Tip of the Week and this week’s ONE GOOD THING: Movie...
by Tim Patterson | Jun 15, 2018 | Custom tradeshow booth, Fun, Marketing, Tradeshow marketing, Tradeshow Photos
Most of my blog posts are about the industry: how to do things, what works and what doesn’t, what’s new in the tradeshow world and so on. But I rarely get personal on this blog. It’s not necessary, but on occasion it is kind of fun for readers to see who’s behind it...
by Tim Patterson | Jun 14, 2018 | Blog, Fun, Marketing, Mobile Marketing
Since social media has become such an integral part of today’s online world – what would you do if you had to withdraw from Facebook, Instagram or LinkedIn? – I think the approach to how it is effectively used has changed. And it comes down to a number of factors....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.