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TradeshowGuy Monday Morning Coffee, June 11, 2018: Kelly Mooney

by Tim Patterson | Jun 11, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube

What does it take to create a good headshot? Why should you have a good headshot, even if it’s only for your LInkedIn profile? We dive into these items and more with professional commercial photographer Kelly Mooney, who shares her experience and a number of...
7 Tradeshow Exhibit Accessories to Spice Up Your Appearance

7 Tradeshow Exhibit Accessories to Spice Up Your Appearance

by Tim Patterson | Jun 6, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit

If you have the perfect tradeshow exhibit, you probably don’t need accessories. After all, how do you improve on ‘perfect’? But if you’re a little short of perfection, here are a handful of exhibit accessories that will help out. LED lights. Yes, it’s true. There are...

TradeshowGuy Monday Morning Coffee, June 4, 2018

by Tim Patterson | Jun 4, 2018 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube

Some backyard musing about inspirational people – mostly women – that have been an influence on my life. Also: Tradeshow Tip of the Week, and this week’s ONE GOOD THING: The NBA...
7 Snail Mail PreShow Marketing Pieces to Send to Prospective Tradeshow Visitors

7 Snail Mail PreShow Marketing Pieces to Send to Prospective Tradeshow Visitors

by Tim Patterson | Jun 3, 2018 | Branding, Event Marketing, Marketing, Pre-show marketing

Got a tradeshow appearance coming up, but aren’t sure how to exactly get people to come to your booth? Maybe you’re tried emailing people, or spent a lot of time leading up to the show and during the show pitching things on social media but aren’t...

6 Cool Custom Exhibit Designs up for Grabs

by Tim Patterson | May 29, 2018 | Booth Design, Custom tradeshow booth, Tradeshow Exhibit

In the world of custom exhibit design, there are so many possibilities that any good exhibit designer will never run out of ways to put things together. Companies want a lot of the same things, such as product demo or display areas, meeting and storage areas and...

TradeshowGuy Monday Morning Coffee, May 28, 2018: Thom Singer

by Tim Patterson | May 28, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube

Emcee and Keynote Speaker Thom Singer joins TradeshowGuy Tim Patterson this week for a chat about what it is like to be am emcee and keynote speaker – and some tips on how to reach your full...
Actual Conversations with Clients

Actual Conversations with Clients

by Tim Patterson | May 25, 2018 | Client Relations, Tradeshow Exhibit, Tradeshow marketing

Yes, these are actual conversations with clients. No, they are not from surreptitious recordings, but rather, from memory, which is probably not as accurate as I’d like. But nonetheless, these are the types of things our exhibiting clients at TradeshowGuy Exhibits are...

Tradeshow Exhibit Flooring: The Answer You Seek is at Your Feet

by Tim Patterson | May 22, 2018 | Custom tradeshow booth, Tradeshow Exhibit

When it comes to standing out in a crowd, don’t look up, look at the flooring under your feet. Look down. Have you ever walked a tradeshow floor and did nothing for fifteen minutes but look at the flooring an exhibitor is using in their booth? In many cases, you can’t...

TradeshowGuy Monday Morning Coffee, May 21, 2018: Camping/Travelogue

by Tim Patterson | May 21, 2018 | Podcast, Pre-show marketing, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube

A ‘road-tripping’ version of TradeshowGuy Monday Morning Coffee, where I gather at the campground with old friends, hoist a few, pick some tunes, stare at the night stars, and smell the juniper and sage of the Oregon high desert.  Totally off the grid for...
8 Ways to Stop Feeling Overwhelmed in Your Tradeshow Marketing

8 Ways to Stop Feeling Overwhelmed in Your Tradeshow Marketing

by Tim Patterson | May 16, 2018 | Lists, Marketing, Tradeshow marketing

Given that we know how many different balls you have to keep in the air, is it even possible to stop feeling overwhelmed when it comes to managing your tradeshow program? That depends on how you personally deal with things that can come at you like a full-on firehose...
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About TradeshowGuy

Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.

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