What does it take to create a good headshot? Why should you have a good headshot, even if it’s only for your LInkedIn profile? We dive into these items and more with professional commercial photographer Kelly Mooney, who shares her experience and a number of...
If you have the perfect tradeshow exhibit, you probably don’t need accessories. After all, how do you improve on ‘perfect’? But if you’re a little short of perfection, here are a handful of exhibit accessories that will help out. LED lights. Yes, it’s true. There are...
Some backyard musing about inspirational people – mostly women – that have been an influence on my life. Also: Tradeshow Tip of the Week, and this week’s ONE GOOD THING: The NBA...
Got a tradeshow appearance coming up, but aren’t sure how to exactly get people to come to your booth? Maybe you’re tried emailing people, or spent a lot of time leading up to the show and during the show pitching things on social media but aren’t...
In the world of custom exhibit design, there are so many possibilities that any good exhibit designer will never run out of ways to put things together. Companies want a lot of the same things, such as product demo or display areas, meeting and storage areas and...
Emcee and Keynote Speaker Thom Singer joins TradeshowGuy Tim Patterson this week for a chat about what it is like to be am emcee and keynote speaker – and some tips on how to reach your full...
Yes, these are actual conversations with clients. No, they are not from surreptitious recordings, but rather, from memory, which is probably not as accurate as I’d like. But nonetheless, these are the types of things our exhibiting clients at TradeshowGuy Exhibits are...
When it comes to standing out in a crowd, don’t look up, look at the flooring under your feet. Look down. Have you ever walked a tradeshow floor and did nothing for fifteen minutes but look at the flooring an exhibitor is using in their booth? In many cases, you can’t...
A ‘road-tripping’ version of TradeshowGuy Monday Morning Coffee, where I gather at the campground with old friends, hoist a few, pick some tunes, stare at the night stars, and smell the juniper and sage of the Oregon high desert. Totally off the grid for...
Given that we know how many different balls you have to keep in the air, is it even possible to stop feeling overwhelmed when it comes to managing your tradeshow program? That depends on how you personally deal with things that can come at you like a full-on firehose...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.